Apparently, today was the NHL Draft Lottery. The St. Louis Blues won, thereby retaining their number one pick overall.
But what I don't understand is how the NHL didn't make the lottery bigger deal. Granted this season's draft lacks the household name of a Sidney Crosby, last summer's draft lottery made for exciting television. All those GMs and Presidents of hopeful teams sweating out the wait in a ballroom in New York hoping to pick Sidney Crosby. It was tense. It was exciting. It was sport. More importantly, it worked.
My proposal for next year:
On the first day of the playoffs, delay the start of the first games by 15 minutes. During this time, gather representatives from all the non-playoff teams - yes, they will be available - and reveal the draft order on a nationally televised platform. You can even kill excess time by interviewing the representative from the team that wins the lottery. Hey, doesn't this sound a lot like the NBA Draft Lottery?
This is basic sports marketing, and the NHL, who is trying for greater interest and appeal, should know better.
np: Me Too - The Clipse ft. Pharrell
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